What percentage of your external communications discuss your products versus buyers’ business needs?
Most buyers will tell you “it’s all about your company, not ours.”
Today’s competitive environment rewards only those businesses who speak to buyer concerns in the buyer’s own language.
Knowledgence Associates focuses on incorporating a 360 degree view of your customer into your marketing, sales, and customer service strategy, resulting in shortened sales cycles and increased revenue.
- Lisa Dennis quoted in MarketingExperiments.com, discussing Value Propositions
- Mass High Tech: Selling with Partners: 1 + 1 = 3 by Lisa Dennis
- Mass High Tech: Quickly Qualify to Focus on Winnable Deals by Lisa Dennis