What percentage of your external communications discuss your products versus buyers’ business needs?
Most buyers will tell you “it’s all about your company, not ours.”
Today’s competitive environment rewards only those businesses who speak to buyer concerns in the buyer’s own language.
Knowledgence Associates focuses on incorporating a 360 degree view of your customer into your marketing, sales, and customer service strategy, resulting in shortened sales cycles and increased revenue.
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What’s New?
- Mass High Tech: Dear Everybody: Crafting Sales and Marketing Letters, by Lisa Dennis
- Mass High Tech: Use Your 2012 Kick-Off Sales Theme Year-Round, by Lisa Dennis
- January 26 / February 9 / February 23 – Chuck Dennis speaking @ Southeastern New England American Marketing Association
- Mass High Tech: What Sales Really Needs from Marketing, by Lisa Dennis
- Mass High Tech: Getting and Using Meaningful Customer References, by Lisa Dennis
