Resources

Knowledgence Articles

Marketing:	360 Degree View:
Finding Your Lost Customers	Seven Sins of Marketing and Sales
Beware Of Narcissism	See the World Through Your Customer’s Eyes
Winning with Ideas	Is Everyone Singing the Same Tune?
What I Did On My Summer Vacation	360-Degree View Promises Delivery
Value Propositions: It’s About the Customer…
The Name Game	Knowledgentsia E-Newsletter Archive
Market Before, During and After
Getting To Know Your Customers	Knowledgence Videos
Getting Back On Track
Generating Great Referrals
E-Newsletters: Nice Talking to You
Doing the Homework Attracts Business
Digital Rich Media	Offsite Resources:
Measuring the Real Value of Your Customers	Marketing Profs
Public Relations: Free Marketing?	Sales & Marketing Executives International
Who Are Your Customers?	Business Marketing Association
	American Marketing Association
Sales:	Peter Shankman
Sales Insanity	Mashable
Rewrite Your Sales Agenda	The Social Customer
Customer Retention is Today’s Sales Strategy	Marketing Sherpa
Selling is a Partnership

Service:
The Power of First Impressions
The Hardest Word to Say is No
Standards of Service
Sales & Marketing Brings Them to the Door
Customer Service in a Troubled Economy
Great Expectations
Your Friend The Angry Customer
Customers and the People Who Serve Them
Golden Rule of Customer Service
Anatomy of an Angry Customer
Customer Service, But at What Cost?
Judgment Day
Under Advisement
The Angry Customer: What Happens Next?
Your Customer Service Is More Important…
Keys to Your Customer’s Heart