Resources

Knowledgence Articles

Marketing: 360 Degree View:
Finding Your Lost Customers Seven Sins of Marketing and Sales
Beware Of Narcissism See the World Through Your Customer’s Eyes
Winning with Ideas Is Everyone Singing the Same Tune?
What I Did On My Summer Vacation 360-Degree View Promises Delivery
Value Propositions: It’s About the Customer…
The Name Game

Knowledgence Videos
Market Before, During and After
Getting To Know Your Customers
Getting Back On Track
Generating Great Referrals   Knowledgentsia E-Newsletter Archive
E-Newsletters: Nice Talking to You
Doing the Homework Attracts Business
Digital Rich Media

Offsite Resources:
Measuring the Real Value of Your Customers  Marketing Profs
Public Relations: Free Marketing?  Sales & Marketing Executives International
Who Are Your Customers?  Business Marketing Association

 American Marketing Association
Sales:  Society of Consumer Affairs Professionals
Sales Insanity  Mashable
Rewrite Your Sales Agenda  Talent Analytics
Customer Retention is Today’s Sales Strategy  Marketing Sherpa
Selling is a Partnership
  The Social Customer

 Peter Shankman
Service:
The Power of First Impressions
The Hardest Word to Say is No
Standards of Service
Sales & Marketing Brings Them to the Door
Customer Service in a Troubled Economy
Great Expectations
Your Friend The Angry Customer
Customers and the People Who Serve Them
Golden Rule of Customer Service
Anatomy of an Angry Customer
Customer Service, But at What Cost?
Judgment Day
Under Advisement
The Angry Customer: What Happens Next?
Your Customer Service Is More Important…
Keys to Your Customer’s Heart

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