"Demystifies the Art and Science of Creating a Winning Value Proposition"
A Value Proposition is a Mirror
When a buyer looks at yours, who do they see?
With today’s sophisticated and well-informed buyers, the standard value proposition just doesn’t cut it anymore.
Rather than simply describing the value a company brings to the buyer, we need to communicate the value the buyer seeks in achieving their goals or solving their challenge and to do so in their language.
Learn a simplified and repeatable process to create rock-solid value propositions for your existing and new offerings, and to extend it into product and service messaging, sales conversations, and marketing and sales materials in Value Propositions That Sell.
The Research Study
Value Propositions That Sell is based on extensive research into the decision-making process of buying teams making technology investments.
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About The Author
Lisa Dennis is a global marketing and sales strategist and consultant with over thirty years of experience delivering buyer-focused messaging to her business-to-business clients. Focusing on both strategy and execution, she has worked with companies across a broad range of industries including Akamai, Citrix, CSC, Dell, FedEx, HP, Hitachi, IBM, Microsoft, Mutual of Omaha, Tufts Health Plan, Verizon, Wipro, and many others.
She has been a guest blogger for TechTarget, Kite Desk, Pipeliner CRM, MassHighTech. com, and a co-author of the book, 360 Degrees of the Customer – Strategies & Tactics for Marketing, Sales and Service.
She has held non-profit board seats for Positive Directions, the YWCA of Cambridge, and The Children’s Room.
She has a B.A in English from Wheaton College, and an MBA in Marketing from Babson College.