Value Propositions That Sell

Turning Your Message into a Magnet that Attracts Buyers

The essential Value Proposition Book - Get the road-map for a Value Proposition Platform™ that helps you create highly relevant, value-based messaging for use in both marketing content and conversations with buyers.

value propositions book by lisa dennis

"Demystifies the Art and Science of Creating a Winning Value Proposition"

Julie Hansen

The Quest for the Right Message That Sells

In today’s hyper-competitive markets, it’s hard to get your message heard by the right buyers. Without a rock-solid, relevant value proposition, attracting and closing new customers is just plain hard. Most value propositions are “inside-out” – more focused on product and service features than they are on the buyers’ needs.

Today, you need a whole lot more than an elevator speech, a unique selling proposition, or even the one or two-line statement of value from a seller to a buyer.

Value Proposition Book

The Book Chapters

  1. The Value Proposition Mirror
  2. Choosing the Best Type
  3. Creating the Value Proposition Platform
  4. Conducting Essential Research
  5. Identifying Your Target Audience
  6. Understand the Buyer's Objective
  7. Retooling Your Offer
  8. Defining True Differencitatiors
  9. Backing It Up with Proof
  10. Putting Your Value Prop into Play
  11. Value Propositions in Buying Decisions

What People Are Saying

alice heiman sales productivity expert
Alice Heiman

Founder, Alice Heiman, LLC

"This book was so well done. It's easy to read and follow. Anyone can develop a clear Value Proposition using Lisa's step by step process."

trish bertuzzi
Trish Bertuzzi

President, The Bridge Group

"What Lisa delivers in this book will teach you the whys and the hows to blend marketing messaging with sales sound bites."

meridith elliott powell
Meridith E. Powell

Author & Keynote Speaker

"Most amazing insight on Value Propositions. This book changed everything - it takes what has been for me a very complicated process and simplified it."

About The Author

Lisa Dennis has been working with sales and marketing teams in B2B companies for over 20 years. Focusing on both strategy and execution, she brings a practical, feet-on-the street approach to delivering buyer-focused messaging and programs. She has worked with companies across a broad range of industries including Akamai, Citrix, CSC, Dell, FedEx, HP, Hitachi, IBM, Microsoft, Mutual of Omaha, Tufts Health Plan, Verizon, Wipro, and many others. Her primary focus is helping organizations speak to customers in their own language.

lisa dennis author of value proposition book
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