You can’t market to everyone – so take the time to really think through who are your “best bets” to focus your messaging on.
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Value Proposition Platform™
Use this template to really identify the right decision-makers and influencers that you will need to aim your messaging at.
This will help you identify the right people, so you can figure out how to pivot your value proposition message for each key individual who is on your decision-making team and help you develop focused, not generic, language for your value proposition.