You need customer perspectives as a key step in gathering buyer insight!
This will help you gather information about what matters most to customers that you can use in your value proposition development.
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Identify Target Audience
Use this template to conduct a conversation with a set of your existing customers to get at what their perceptions and experience with your product or services’ value proposition means to them.
Feel free to customize these questions or add specific questions of your own at the bottom of the template.