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Competitor Messaging Scan

Understanding what others in your market space are saying about their own offerings can help you identify gaps and value propositions that sell book lisa dennisopportunities to differentiate your own message – and help you to avoid “me too” statements that sound like everyone else.

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Competitor Messaging Scan

Section 4

Essential Research

You need to be sure to know what your competitors are saying before you started developing your message! This will help you gather information about ideas, words, and potential language that you can use in your value proposition development.

Use this template to conduct a scan of the value proposition and messaging used by your top competitors.

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