Competitor Messaging Scan
Understanding what others in your market space are saying about their own offerings can help you identify gaps and opportunities to differentiate your own message – and help you to avoid “me too” statements that sound like everyone else.
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You need to be sure to know what your competitors are saying before you started developing your message! This will help you gather information about ideas, words, and potential language that you can use in your value proposition development.
Use this template to conduct a scan of the value proposition and messaging used by your top competitors.