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Host:   Lisa Dennis, President, Knowledgence Associates

Landing a deal depends on relevant, consistent messaging to prospects in their language about their priorities.  Join Lisa Dennis, author of Value Propositions that Sell, and her guests, to talk marketing and sales messaging that drives results.

Watch the show the first Tuesday of every month on The Sales Expert Channel on brighttalk

Recording Coming Soon....

The Messaging Workshop LIVE - Episode 3

ABM Messaging

Taking it to the Account – the finer points of ABM Messaging

The Messaging Workshop LIVE - Episode 2

Campaign Messaging

Campaign messaging that drives buyer engagement. How to zero in on the right message and words at the campaign level.

The Messaging Workshop LIVE - Episode 1

Kickoff & Introduction

Introduction – purpose and objectives of the monthly workshop, announce line-up of topic and speakers.

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