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Is Your Pitch Pitchy? Why Reading Aloud Works

lease check out my new blog post regarding the importance of reading your writing aloud before putting it front of your customer’s eyes, recently posted on Pipeliner CRM’s blog.

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Your Summer Reading List

If you haven’t yet put together your summer reading list (and no, I haven’t either!) – here is a list of great reads that will help […]

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Picture This

If you had to draw an image of your company’s value proposition, what would it look like? I just read an interesting article in […]

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Value Propositions: It’s About The Customer, Not You!

Among the many marketing challenges and choices that must be made to effectively communicate your company’s “story” is the defining of value. What value […]

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Value Propositions Must Evolve With the Buyer

I read an interesting article the other day, called “How to Write Your Value Proposition.” This is good foundation information, but the buyer environment […]

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The 5 Step Value Proposition Check-Up

Not sure that your value proposition is really delivering the message that you intend? So many of us in marketing and sales are expected […]

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The Only New Year’s Resolution Your Company Needs in 2017

While it may seem late to the game to be talking about New Year’s resolutions in February, I believe that selecting a really strong […]

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