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We know that one size does not fit all, in anything, ever. So, it stands to reason that if your value proposition is focused […]

Understanding that your value proposition must be relevant to your buyers’ needs is a long way from actually creating a value proposition that fulfills all the needs […]

Most of us experience a value prop as essentially a tag line or an elevator pitch. Short, sweet, to the point. Because that is […]

Throughout my career in marketing and sales, I have spent considerable time trying to craft messaging that would appeal to targeted audiences, both internal […]

When many people think value proposition, they think oh, that’s easy.  You pick some target audiences, then start writing about features and benefits.  And […]

In businesses around the globe, marketers are feverishly working on creating value propositions that positively impact the sales process. But how well have we […]

When you have studied the number of value propositions that I have, some common issues seem to play over and over.  The sad fact […]

Determining what the value proposition is for your product or service can often be an elusive pursuit. What value does your company deliver? To […]

Sometimes I wonder if the tried and true foundations of effective marketing and selling are still valid in a business environment in a constant […]