We are told not to “sell,” per se, on social media. What we are supposed to do is use it as a means of influencing, educating, informing and broadening the conversation.
How Social is Your Value Proposition?
About the Author Lisa Dennis
Lisa Dennis is president and founder of Knowledgence® Associates. She is an international marketing and sales consultant, trainer, writer and strategist. Her forte is in helping organizations develop and integrate customer-focused value propositions into the marketing and sales mix of B2B companies across a broad range of industries.
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There are lots of resources, conversations, and challenges out there about the “value” of a value proposition. It makes you wonder, given that the […]Read More »