Creating Compelling Value Propositions

quotable podcast compelling value propositions

It’s time to start reverse engineering value propositions. The fastest way to earn a prospect’s trust, and potentially close the deal, is not by extolling the benefits of your product or services; rather, it’s by demonstrating your knowledge of and concern for your prospects’ challenges.

I invite you to listen to this podcast where I am interviewed by Vanessa Haney of Listen Here

lisa dennis value proposition messaging strategisit

About the Author Lisa Dennis

Lisa Dennis is president and founder of and Knowledgence® Associates. She is an international marketing and sales consultant, trainer, writer and strategist. Her forte is in helping organizations develop and integrate customer-focused value propositions into the marketing and sales mix of B2B companies across a broad range of industries.

You May Also Like

Putting Value Back Into Your Value Proposition

Putting the “Value” Back into Your Value Proposition

Determining what the value proposition is for your product or service can often be an elusive pursuit. What value does your company deliver? To […]

Read More »
Figure out Buyers Value Drivers

Figuring out Your Buyers’ Value Drivers

I often get asked for the “right words” that will make a value proposition appeal to buyers. Many B2B companies wonder why their value […]

Read More »
Your Value Prop Needs a Platform

Your Value Prop Needs a Platform

Most of us experience a value prop as essentially a tag line or an elevator pitch. Short, sweet, to the point. Because that is […]

Read More »
Scroll to Top