Creating Compelling Value Propositions

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It’s time to start reverse engineering value propositions. The fastest way to earn a prospect’s trust, and potentially close the deal, is not by extolling the benefits of your product or services; rather, it’s by demonstrating your knowledge of and concern for your prospects’ challenges.

I invite you to listen to this podcast where I am interviewed by Vanessa Haney of Salesforce.com. Listen Here

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About the Author Lisa Dennis

Lisa Dennis is president and founder of Knowledgence® Associates. She is an international marketing and sales consultant, trainer, writer and strategist. Her forte is in helping organizations develop and integrate customer-focused value propositions into the marketing and sales mix of B2B companies across a broad range of industries.

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