I did a BrightTALK webinar recently that I think will be helpful. Most people think that a value proposition has to be short, short, short. I don’t necessarily agree. Brainstorming a 1-line value prop rarely results in a message that is extendable across communications platforms and is buyer-focused. Focusing on just a tag line or elevator pitch short circuits developing a Value Prop Platform that is both complete and flexible enough for marketing content and sales conversations.
Watch my video to see how to create a Value Proposition Platform that gives you everything you need to embed your value prop into ALL kinds of marketing and sales content.