Innovative Companies Trust Knowledgence®
See The World Through Your Customer's Eyes™
Value Propositions That Sell
Gaining the attention of your buyers is not about having the best product or service. It is about demonstrating your knowledge and understanding of their issues, needs, and business. Most buyers consider no more than three vendors – one typically an incumbent. How do you increase the odds that you are one of the other two?
We conducted research with buyer decision-makers and the results were eye-opening. The biggest issues they see?
Lack of Relevance
Features Disguised as Benefits
Take A Quick Assessment
Ask Yourself These 4 Questions
Voice & Tone
How We Help
Value Proposition Assessment
Get a base-line understanding of the status of your core message, its strengths and weaknesses, and how it compares to your competitors.
Our on-demand course delivers the training and tools to develop your own buyer-focused value proposition and messaging.
Workshops & Seminars
Live or virtual, we work with you and your team to develop value messaging based on buyer input & research.
Using buyer and competitor research as the foundation, we develop your draft messaging then refine with you and your team.
Dynamic and accomplished speaker, published author, and thought leader.
Get The Book
A value prop is so much bigger than just an elevator pitch – get the roadmap for a Value Proposition Platform™ that delivers the foundation for clear, powerful and consistent messaging. [Download Free Chapter]