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Topic: The Feast or Famine Syndrome: How To Market and Sell Your Way Out! Speaker: Lisa Dennis, President, Knowledgence Associates Topic Abstract: Whether times are good or times are bad, the “feast or famine” state is one that many independent professionals or sales personnel experience. In a down economy, that can shift to just famine. But moving past this pattern is not a function of the economy – it’s a function of your ability to build long-term relationships and to consistently market and sell the stories of customer value you have to tell. There are key steps that while logical and simple – can be difficult to implement when you need the next gig and the phone isn’t ringing. In this session, we’ll talk about ways to: · Relationship Building for the long haul · Networking Realities and the Need for a Plan · Execution of low cost, high touch marketing · Value Propositions – it’s not about YOU! · Focusing on the customer, not your “expertise” · The power of customer stories · Letting the customers speak and sell themselves Who should attend: Independent professionals, Sales, Business Development and Small Business owners
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