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Speaker Bios
- Lisa Dennis
- Charles Dennis

Title: Drive HR Value by Marketing to Your Customers: Employees, Managers and Leaders

Speaker: Lisa Dennis, President, Knowledgence Associates

Topic Description:

The true value of Human Resource’s contributions to the strategic direction of your company has never been more crucial. In this economy, it takes a critical understanding of your organization’s challenges given the need to “do more with less” and the stressors placed on your employees and managers as a result. The truly great companies recognize and leverage the HR function to help drive productivity and profits. How can HR raise the bar at your company to make sure that the possibilities are recognized and achieved? As an internal service provider reaching your “customers” requires communication delivered in their language, not yours.

This session focuses on increasing your internal marketing skills to help clarify, re-educate, and enlighten your organization on how Human Resources is a key player in driving overall value to the organization. By honing the message in the right way, HR’s seat at the executive table will be acknowledged, understood and solidified.

What you will learn:

· Conduct an internal marketing assessment to understand the hits and misses in your company's understanding of HR's role, programs and mission

· Segment your internal market to understand the nuances and informational requirements of each different group, and market one-to-one rather than a faceless crowd

· Design and deliver a value proposition that speaks to senior management’s goals and employee’s needs and underlines your role as a true business partner

· Position HR programs to visibly connect and contribute to overall company initiatives by linking to your company's external brand to drive internal commitment

· Translate your internal messaging from HR-speak to strategic and tactical language that is “customer-focused” and results-driven

· Sell your programs and initiatives to management and employees by crafting a WIIFM (What's In It For Me") focused on your audience’s needs, wants and desires

· Hear how other HR departments have successfully harnessed the power of marketing and positioning their programs to integrate with overall corporate goals and objectives

Who Should Attend:

Vice Presidents, Directors, and Managers of HR, Business Owners, Presidents & CEOS