Time is of the Essence!

To make any kind of impact on social media, it is imperative that your content be timely.  That’s why you should start each day by viewing search alerts from your web search engines of choice, on topics that are meaningful to your business and industry.  You need to know what’s going on NOW.  The reasoning here is simple: keep your web presence as current as possible. It strengthens your business reputation, and your blog’s SEO.  And, you always have stuff to write about!

Here’s a quick lesson on how to get pertinent, timely information delivered to you when you need it:

  1. Where do you go? Log into your Google account, and go to http://www.google.com/alerts.  (Yes, you can do this with other search engines, too.)
  2. Where do you search?  Don’t limit the scope of your search to just news or just discussions, at least initially. Search everything, including other people’s social media!
  3. What do you search?  Create search alerts on your name, your business or product name, and some industry keywords.  Don’t forget your competitors’ names and products.  Do each of these separately, otherwise you will have bloated search results.  Use quotation marks to focus on “specific terms” such as “your name.”
  4. When do you want to be notified?  At very least, once daily.  But depending on your industry, you may want to be notified “as it happens.”  Beware of having too broad a search when you use immediate notification; your inbox will fill up quickly.

Consider doing this with a variety of search engines, such as Yahoo!, Northern Light, Bing, etc.

But a word of caution: become adept at quickly scanning and assessing these alerts.  If you fully investigate each citation, you will have created an incredible time-suck.

So focus on the hot news, and when something catches your eye, immediately write something about it, link to its source, and share it with your world!

–Chuck Dennis

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