The point of the relationship generating

Regarding Keith Ferrazi’s article How to Turn a Relationship Into a Sale, the point of the relationship generating sales relies securely on Ferrazi’s point of “packets of generosity” and making sure that ultimately, when the time is right, to do the ask.

If you are truly building a real relationship – the ask is part of it, not an interruption, not a push, but an opportunity to extend the generosity to provide more help, guidance, insights, tools, etc.

I was recently asked, “how many emails do I have to send in order for this to become a relationship?” The question exemplifies the misunderstanding of what marketing and selling relationship-style is all about.

— Lisa Dennis


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