Tag Archives: profile

Customer Fit: Do You Know What You Are Seeking?

You’re looking for more business.  The bad news is, so is everyone else in the world.  the good news is, you have a plan.  At least you will after reading this.

Evaluate the makeup of your best customers.  Things to consider:

  • market position
  • revenue size of organization
  • number of employees
  • market type
  • technology platform
  • competitive strategy
  • core business challenge
  • opportunity size
  • core product penetration
  • level of support needed
  • referral or reference potential
  • industry fit.

What common factors do they share?  What trends do you see emerging?

Develop your own set of custom criteria, get internal buy-in for the list, and prioritize by overall value to your business.  Go do this!  Now!

— Lisa Dennis

%d bloggers like this: