“While content marketing is one of the most effective and interesting marketing tactics to come down the pike, I have to confess that I have a bone to pick with it. Content marketing isn’t only about marketing. While marketers have all the responsibility for strategy, creation and execution, which is no small thing, there is another very important aspect that’s missing…”
I recently wrote this while pondering the strengths and weaknesses of content marketing, and why it has not been fully embraced by sales people. I came up with a few ideas on the matter that I’d like to share with you.