Tag Archives: customers

Business Tip: Don’t Annoy Your Customers!

angry businessmanI recently read an interesting article called 10 Surefire Ways To Annoy Your Customers.

As I reviewed each of the 10 ways, I was easily able to identify a company or two that fell into at least one category.  Some pretty prominent ones, too.

In the rush to get campaigns out there, and execute, execute, execute, these blunders get skipped, or not planned for.  Check them out – is YOUR organization inadvertently making your customers and prospects annoyed?

If so, cut it out!  Correct these errors now!  Don’t wait until you notice customer defections!

 

— Lisa Dennis

Customers: Lost & Found

This is why you think the customers that you have lost have stopped doing business with you:

•    Can’t compete on price
•    Key contact left the company
•    Bad customer experience
•    Ummm… don’t know why

In reality, here are some real reasons they gave as to why they stopped doing business with you:

•    Vendor stopped calling us
•    Didn’t grow with us
•    Unwilling to be creative
•    Only heard from them at renewal time
•    Unresolved bad customer experience
•    Someone else wanted the business more

The differences between these two sets of reasons point to a key communication gap. A typical scenario: Former Customer says,“I never hear from them, and someone else appeared who took more time with us. So we went with a new outfit.”

When asked if they would consider doing business with their old vendor again, Former Customer said he would certainly consider it, but wasn’t sure that his business was important to them. This should be an “a-ha!” moment for the old vendor.

So think about it: what if you could recover 10-20 percent of your lost customers? It would likely have a significant revenue impact for you not only this year, but in future years.  It’s not always comfortable to reach out to former customers, especially if they were disgruntled.  But you may find it well worth your time to reconnect, and this time, LISTEN to them.  Addressing their issues might be easier than you think.

Click here to read more.

— Lisa Dennis

Thank You is Always in Good Taste

You may have noticed that LinkedIn, the online business networking site, recently went over 100 million members.  One hundred million. 1, followed by eight zeros.  A lot of members.

ThankYouLanguage-main_Full But instead of chest-thumping and crowing, Linkedin co-founder and chairman, Reid Hoffman, took a much more subtle approach.  He sent out thank yous to each of the organizations members, not just the premium members from whom they make money, but even the cheapo freebie members like me!  And it was personalized, not only with my name, but with my place in the long line of LinkedIn members.  (I’m #735127, nice to meet you!)

Granted, the personalization is not difficult to do, nor is the emailing to the organization’s 100,000,000 members.  But this is not about degree of difficulty.  Nor is it about “getting” any prizes or discounts.  Hell, it’s a free service – that’s my prize!

What is cool about this is that an organization that has not only impacted millions of lives, but has changed the way the world does business, actually thought of its customers, and stopped and THANKED THEM for being part of the organization’s success.

To quote from Mr. Hoffman’s email: “I want to personally thank you because you were one of LinkedIn’s first million members (member number 735127 in fact!*). In any technology adoption lifecycle, there are the early adopters, those who help lead the way. That was you.”

That was ME!  He not only thanked me, but gave me a reason why I was being thanked.  No, I haven’t put any money in Mr. Hoffman’s pocket, but he nonetheless thanked me for using his organization’s product, and the impact that I (and many others) made in facilitating its success.

I thought it was kind of cool that, while celebrating a significant milestone for his business, he went out of his way to thank the people who made it possible.  A small gesture, but an important one.  You heard from Mark Zuckerberg lately?  Me neither.

Businesses: mind your manners.  Didn’t your mommas teach to say THANK YOU?  You don’t have to make a big production out of it.  You don’t have to offer “discounts” so that people will buy more from you to help celebrate your success.  You can just say thanks, and mean it.

— Chuck Dennis

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