Rob Leavitt, Senior Consultant


 

A veteran marketing strategist, Rob specializes in issues- and content-based marketing, helping companies create distinction in the marketplace and have strategic conversations with clients, prospects, and market influencers.

Rob is President of Woodridge Consulting, a strategic marketing consultancy, and an Associate of the Information Technology Services Marketing Association (ITSMA), where he served as Vice President of Marketing and Member Advocacy from 2000-2007. His current work focuses on marketing strategy, brand and business development, thought leadership, and online marketing.

At ITSMA, Rob worked with many of the world’s top technology, telecom, and professional services companies, including Accenture. Cisco, EDS, HP, IBM, Lucent, Microsoft, PricewaterhouseCoopers, and SAP. He organized dozens of marketing leadership events, and authored numerous articles and reports on such issues as marketing leadership, brand management, solutions marketing, partners and alliances, corporate communications, and cause-related marketing. Rob edited the monthly ITSMA newsletter, launched and produced the Marketing on the Verge blog, and spoke frequently on marketing innovation, trends, and best practices. 

Prior to joining ITSMA, Rob owned his own consulting firm, specializing in research services, business and project development, and public relations for corporate and nonprofit clients. He has also managed research and professional training programs at New York University and Harvard University, and has designed and led media projects in more than a dozen countries.

Rob holds a Bachelor's degree in U.S. History from the University of Pennsylvania and a Master's in Political Science from MIT. He currently serves on the board of directors of the Public Education Center, a nonprofit media organization in Washington, DC.

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