Rise Above the Chatter:

Customer-Focused Tactics & Strategies
for Marketing and Sales Professionals


This e-book is a collection of articles written by Lisa Dennis, president of Knowledgence® Associates, that provides insight into the strategy and tactics of successful marketers and salespeople, and demonstrates how to operate successfully at the intersection of Marketing & Sales.


Ms Dennis is an accomplished keynote speaker, published author, and thought leader in the area of bridging the divide between Marketing and Sales to help build a clearer, more actionable path to B2B buyers.


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Among the articles you will find in this ebook are:


  • What Sales Really Needs from Marketing
  • Your Sales Cycle is Not Their Buying Cycle
  • Time for a Value Proposition Reality Check
  • Creating a “Customer Fit Index” for Your Sales Territory
  • Finding Your “Lost Customers” – Relationship Recovery Tactics
  • Dear Everybody:  Crafting Sales and Marketing Letters
  • Getting and Using Meaningful Customer References

Rise Above the Chatter