Rise Above the Chatter

rise above the chatter

Customer-Focused Tactics & Strategies for Marketing and Sales Professionals

Breaking through all the “chatter” that your prospects and customers are subject to – this is every sales and marketer professional’s challenge. You don’t want to just add to the noise; you want to add VALUE! This e-book is a collection of articles written by Lisa Dennis, president of Knowledgence® Associates, that provide insight into the strategies and tactics of successful marketers and salespeople, and demonstrate how to operate successfully at the intersection of Marketing & Sales.

Among the articles you will find in this eBook are:

  • What Sales Really Needs from Marketing
  • Your Sales Cycles is Not Their Buying Cycle
  • Time for a Value Proposition Reality Check
  • Creating a Customer Fit Index for your Territory
  • Finding Your “Lost Customers” – Relationship Recovery Tactics


Sales Leadership Tips To End the Year Strong

SalesLeadershipIt’s never too late – or too soon! – to make a tweak in your process that will provide a quick positive impact on your sales team’s success. In this e-book, twenty-five members of Women SalesPros™ organization contributed ideas and tips for you to think about, as the year quickly comes to a close.

Among the articles you will find in this e-book are:

  • Stand and Deliver or Have a Conversation? – Lisa Dennis
  • Lead Your Team with Metrics and Measurement – Lori Richardson
  • How To Uncover Quota-Busting Salespeople Before You Hire Them – Jill Konrath
  • Prompting Employee Referrals – Trish Bertuzzi


33 Social Selling Tips
By Social Selling Thought Leaders

33SocialSellingTipsAt least 90% of B2B decision makers no longer respond to cold calls or email. Obviously, it’s time we find a new way to get buyers’ attention.

Social Selling is the process of using your professional brand to fill your pipeline with the right people, insights, and relationships. In this book, thirty-three experts from the Sales Solutions group on LinkedIn have shared some of their proven methods and ideas, to assist sales people everywhere in utilizing the power of social media to better connect with their prospects.

Among the articles you will find in this eBook are:

  • Is Your Value Proposition “Socialized?” – Lisa Dennis
  • 10 Things You Need to be Doing on Social Media – Don Cooper
  • The Social Sales Trifecta – Lori Richardson
  • What is Social Selling Anyway? – John Barrows
  • The Three R’s: Respect, Relationship, and Revenue – Marge Bieler
  • How Can Blogging Help You Sell? – Chris Heffer


Luck is Not a Strategy 
Crush Your First 90 Days

Luck-is-not-a-strategyBack when you were selling, you never had much problem reaching your own sales targets. But now, as a sales manager, your job is getting top performance out of each member of a team, each with varying degrees of skills, experience, and motivation. Completely different set of challenges.

Sales training expert Alice Kemper asked 15 leading sales trainers, authors, consultants and speakers, including Knowledgence’s Lisa Dennis:

“What’s your best advice for a new or emerging sales manager to build a team of top producers who meet and exceed quotas consistently?”




sell better2Sell Better and Sell More:
23 Top Sales Experts Tell All

What ideas can help you grow sales?

This is the question we asked the women sales experts of Sales Shebang to tackle. But their challenge was also to provide you with ideas, insights and expertise that could be easily put into practice.

This eBook includes answers from 23 of our experts, including Lisa Dennis, Jill Konrath, Lori Richardson, Colleen Francis, Trish Bertuzzi, Colleen Stanley, and Andrea Waltz.

From strategy, positioning and planning to process, prospecting and closing, this eBook shares a wealth of opportunities for salespeople to elevate confidence, engage with style, and earn more business.


360 Degress of the Customer by Lisa Dennis, Charles Dennis & Lori Richardson360 Degrees of the Customer

Strategies & Tactics for Marketing, Sales and Service
by Lisa Dennis, Chuck Dennis and Lori Richardson

Marketing, Sales and Customer Service are three disciplines that all overlap at the same point; the customer. All customers touch points should be integrated with each other, a theory that makes perfect sense in the abstract, but really hard to execute in reality. This book presents some common sense strategies and tactics to help your business keep the customer promise.


Paperback price: $ 19.00 USD
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The Seven Sins of Marketing & Sales by Lisa Dennis

The Seven Sins of Marketing & Sales

by Lisa Dennis

Learn about the 7 most common sins that Marketing and Sales organizations make. Find out which sins your organization is committing and what to do about it. Includes a “bonus” sin, and a scorecard.


Retuning Your Value Proposition for the Economic RecoveryRetuning Your Value Proposition

Is your company’s value proposition in tune with today’s economy? Too many value propositions are focused on corporate concerns, rather than on prospect / customer imperatives. If you’ve had challenges getting your value proposition in a fair hearing, then now is the time to consider retuning it — and to make sure that it’s well positioned for current economic conditions.

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