The Meta Group invites you to an Executive Session

Market Leaders:
Winning IT Vendor Strategies in Times of Rapid Change

An executive session exploring critical elements of strategic marketing.
Transforming While Performing Is Critical to Business Success

IT suppliers face a period of increasingly rapid change as customer demands for new products, services, and solutions radically stress suppliers’ go-to-market capabilities. In addition, the set of resources, skills, and methods that companies need to stay on top of the market will likely be different from those that got them there. Change demands that marketing and sales organizations develop an agile, repeatable, and rapid process to recognize market shifts, diagnose problems, and establish best practices to achieve long-term success.

Based on META Group’s trademarked ValueProfiling methodology, this Executive Session will help IT suppliers rethink go-to-market strategies, anticipate changes in the customer’s perception of value, and diagnose customer requirements. It also brings attendees an opening presentation by Lisa Dennis of Knowledgence Associates on the knowledge aspects of value and how they revolve around connected-ness- communication, exchange and collaboration. The combined presentations will highlight how managing knowledge and value are critical for consistent, repeatable success as the velocity of change continues to accelerate.

Learn More About Critical Subjects

Understand the signs given by industries in transformation

See the value-based aspects of knowledge

Align marketing strategy with relevant market problems

Assess strategic gaps that hinder transformation and performance

Define the tools and steps necessary to plan profitable time and money investments

Address Key Questions

How can vendors anticipate changes in the customer’s perception of value?

What happens when business transformations are missed?

What learning elements can add the most value to marketing initiatives?

How can knowledge be pulled in to maximize marketing performance?

What are the key symptoms that signal new challenges in communicating market value?

How can expectations be balanced with planning profitable initiatives?

What are the seven ironclad laws of relationships?

What types of market problems are most prevalent?

Agenda

7:30 a.m. - 8:00 a.m. Breakfast/Registration
8:00 a.m. – 8:10 a.m. Welcome
8:10 a.m. – 8:25 a.m. Presentation, The Knowledge Edge: Connecting Learning to Value (Lisa Dennis, President, Knowledgence Associates)
8:30 a.m. – 10:00 a.m. Presentation, Winning IT Vendor Strategies in Times of Rapid Change and Q&A
(Robert Johnson, Director, META Group)

Registration Details
To register, please call META Group’s Event Department at (800) 945-META [6382]. If you hear a recording, press 5 from the menu options.
Please let them know you are from Fast Company

Question? Contact Robert Johnson at 508-616-4844 or robert.johnson@metagroup.com