Marketers and Data Scientists: A Love Story – Business 2 Community

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Marketers and Data Scientists: A Love StoryBusiness 2 CommunityBy Lisa Arthur, Published June 10, 2012 While it may never light up the silver screen or show up in the pages of a dime store novel, there is a burgeoning romance between smart…

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  1. Posted June 15, 2012 at 10:08 AM | Permalink | Reply

    I have always believed that truly effective marketing is about “doing the homework” – and these days that means data analysis, data analysis, and more data analysis. This article states a point that we cannot ignore: “The C-suite craves structure around new marketing methods.” And this doesn’t mean just basic response rates – what does the data really say – and what is it saying about the effect of marketing?

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