Refine business development strategy and create marketing strategy to reposition technology-based training and distance learning division from the military and academic customer segments into the high-tech commercial marketplace.
Perform market research, customer interviews and department brainstorming sessions. Develop the primary value proposition and product positioning, and translate into collateral and presentation tools including capabilities and differentiators, product and service offerings, and case studies.
Development of an annual subscription-pricing plan for newly launched web-based search tool.
Project included marketing analysis, internal data analysis, client surveying, market positioning and marketing materials development.
Development of a product plan for the Canadian marketplace for client’s Montreal-based subsidiary.
Project included surveying current product array, identifying strengths and weaknesses, competitive product analysis, review of U.S. versus Canadian market impressions, and providing a recommendation for product strategy.
Facilitation of a Strategic Planning process for a non-profit service organization.
Project included facilitating the work of a strategic planning committee, overseeing and conducting stakeholder research (including clients, staff, board members, and external stake holders), developing and conducting two strategic planning off-site meetings with staff and board members, and managing the creation of mission, vision, values and strategic objectives, resulting in a three year strategic plan document to guide the organization’s future operations and efforts.