Inbound Marketing: The Funnel is There for a Reason | Business 2 Community

See on Scoop.itKnowledgence: Marketing and Sales

When getting started with Inbound Marketing, it’s tempting to try to jumpstart your efforts by communicating every product, service and special offer your firm has. Fight the temptation! In Inbound Marketing, the funnel is your friend. Made up of top, middle and bottom of the funnel offers on a limited number of topics, the funnel is designed to keep your efforts focused and allow you to work prospects through to the sale.

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