Hearing Voices is Good for the Prospect

No, you are not outwardly seeking clients with voices in their head.  The voices that you want your prospects to hear are those of your satisfied customers!

The single most effective marketing and sales tool you can have is a sincere message from a satisfied client or customer, singing your praises.  For this reason, it is important to let those voices be heard (or read).

Check out Lisa Dennis’s recent article in Mass High Tech, which discusses specific kinds things that you’d like your customers to address, as well as the best way to present these voices so that prospects can get a feel for what it is like to work with you.  This should be a significant tool in your marketing toolbox!

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