Do a Value Proposition Reality Check

“How aligned are your marketing and sales efforts with your customers and prospects? Have each member of your teams jot down what they think your company’s value proposition is. Why do customers do business with you? Do you all have the same answer? A poorly tuned value proposition is indicative of misalignment between the marketing and sales plans of your company. But just fixing the value proposition isn’t enough. Figuring out where the disconnects are and aligning them into a consistent communication and delivery system is key to gaining marketing share.”

– Lisa Dennis, excerpted from 360 Degrees of the Customer

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