Dear Everybody – Sales & Marketing Letters

Marketing and sales writing needs to be written for the masses but sound like it’s written for the individual.

We want to be sure it’s not too long, but not too short.  Does it cover all the key points, and include a call-to-action?

While we too often focus on correctness – we need to spend more time on what actually generates response.  Personal, prospect-focused, informational content will get letters read. Understanding what your specific target is motivated by personally will increase readability as well.  Include proof of what you say – third party, objective proof that your offer has real utility that is true and documented.

In other words, write a letter to me, not to everyone you know.

— Lisa Dennis

PS – Peter Shankman coincidentally addressed this very issue in his blog recently – as usual, he hits the nail on the head.

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