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The true value of Human Resource’s contributions to the strategic direction of your company has never been more crucial.  In this economy, it takes a critical understanding of your organization’s challenges given the need to “do more with less” and the stressors placed on your employees and managers as a result.  The truly great companies recognize and leverage the HR function to help drive productivity and profits.  How can HR raise the bar at your company to make sure that the possibilities are recognized and achieved? By creating a brand for employees that helps them to connect directly to the company's goals and objectives.

As an internal service provider reaching your “customers” requires communication delivered in their language, not yours. This session focuses on increasing your internal marketing skills to help clarify, re-educate, and enlighten your organization on how Human Resources is a key player in driving overall value to the organization.  We will look at what a value proposition is and how it can connect directly to the company's product and service propositions.  This class assists HR professionals in how to market their company as the employer of choice, and how to create an employee brand that supports and connects to corporate objectives. 

Topics covered include:

• Conduct internal marketing research to break down the needs and desires of your internal "customers"
   

• Value Propositions - the three key building blocks
   

• Create a value proposition that speaks to senior management's goals and employee's needs
   

• Positioning:  how to connect employee value propositions to connect to corporate branding
   

This session focuses on providing internal marketing skills for the non-marketing professional to help clarify, re-educate, and enlighten your organization on how human resources can be a key player in driving overall value to the organization.

Who Should Attend:

HR Managers
HR Directors
HR Vice Presidents

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