Comments for Lisa Dennis Knowledgence Associates

Comment on Science or Marketing? by eddecosta

eddecosta — Mon, 07 May 2012 10:52:32 +0000

As usual, Lisa Dennis is poignant, gets to the point, and brilliant. It’s not fair, I tell ya! Thank you Lisa for another great lesson.

Comment on What Should a Good Customer Reference Say? by Gary

Gary — Mon, 16 Jan 2012 22:31:20 +0000

Good insights in customer success management challenges – we’d like to hear more form you in our community at http://www.customerreferenceprogram.org/ where you can network with other customer reference professionals

Comment on The Power of First Impressions by Best Buy? Not So Much… « Angry Customers

Best Buy? Not So Much… « Angry Customers — Thu, 22 Dec 2011 22:38:44 +0000

[...] Best Buy should realize that this is NOT just a slightly embarrassing situation. Not only have the ruined the holiday for a lot of people this year, but they run the risk of losing a LOT of business FOREVER. Many people have long memories when it comes to big businesses treating them like crap. Your humble blogger, for example. I still will not use Target.com because of an experience ten years ago, where a similar situation occurred. [...]

Comment on All I Want for Christmas is… a customer-focused value proposition? by Online Affiliates

Online Affiliates — Wed, 21 Dec 2011 07:36:29 +0000

Great post thanks. I really enjoyed it very much. I can't stress how powerful online marketing can be to even the most average user. Are you an online marketer? Join us today. Online Affiliates Wanted

Comment on So Many Sins, So Little Time by knowledgence associates

knowledgence associates — Fri, 05 Aug 2011 17:04:46 +0000

As an addendum, I would like to suggest this: Keep separate accounts for your business and your personal. Which is not to say never the twain shall meet, but just think of your audience. Your customers may not always “get” your quirky sense of humor or the oddball music you enjoy. Conversely, your friends may love you for who you are, but may not give a hoot for the business issues that your customers are interested in. General rule: Good social media = RELEVANT content. And relevance is in the eye of the beholder.

Comment on What I Did On My Summer Vacation: Demand Generation by Mid-Year Report: How’s It Going? «

Mid-Year Report: How’s It Going? « — Tue, 05 Jul 2011 18:19:36 +0000

[...] You want more details, more ideas? Click here! [...]

Comment on All Together Now by knowledgence1

knowledgence1 — Wed, 29 Jun 2011 23:46:59 +0000

Thanks for your comment, Brian. I think the compensation models have a lot to do with the barriers between sales & marketing.

Comment on All Together Now by Brian Pleet

Brian Pleet — Wed, 29 Jun 2011 15:48:08 +0000

I concur with this imperative. The sales and marketing relationship is the toughest to overcome as walls have been established over many years based upon not understanding each others role and responsibility.

If they could agree and work together, the other functions would likely take their example.

Comment on IS EVERYONE SINGING THE SAME TUNE? by All Together Now «

All Together Now « — Thu, 23 Jun 2011 03:25:24 +0000

[...] Explore this idea further here. [...]

Comment on Customer Service for Those in Need by knowledgence1

knowledgence1 — Tue, 21 Jun 2011 13:26:26 +0000

I agree with what you say, and I would add to it that great customer service starts before the sale. If you treat a prospect like a valued customer, your odds of actually gaining a paying customer are greatly enhanced.