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Session Title: Keeping Your Customers - Revenue Generating Experiences Speaker: Charles E. Dennis, Vice President, Knowledgence Associates Session Abstract: Customers, like the businesses that serve them, come in all shapes and sizes. But the one trait that they all share is that they are human. And human beings seek positive, enjoyable experiences, especially when their (or their company’s) hard-earned money is involved. While this is not exactly earth-shattering news, it is remarkable how many businesses overlook this concept while trying hard to service their customers. Regardless of whether your business serves individual customers one at a time, or the company that employs you serves big accounts from other large companies, the game of commerce is still based upon relationships. The old adage says that people do business with people they like, and in this seminar, we will discuss ways of creating a likable, enjoyable, and comfortable customer experience, such as:
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