Case Studies

Maps

High Technology Company

Challenge:
  • The client was launching a new Go-To-Market strategy with a large field sales force, many new to the company needing to be brought up to speed on the sales strategy while learning an array of products, services, customers, and markets. A process was needed to enable the sales team to meet challenging quotas and improve sales forecasting ability.

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Meanings


Internet Infrastructure Company

Challenge:
  • The client had launched a new partner program into the field. Coupled with the launch of a new product that required selling with partners – the field sales force was challenged with understanding the use of partners and why selling with partners was beneficial to the customer.

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Measures


Conference Company

Challenge:
  • Company had a direct marketing database designed to support direct mail and fax broadcast activities for 90+conferences annually – and the database had major operational and technical problems. Company had already invested over $200,000 in improvement efforts with a vendor and with a consultant – and still did not have a workable tool.

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Maps


Internet Infrastructure Company – Corporate Marketing

Challenge:
  • Client had developed and needed to rollout a proprietary multi-media CDROM sales presentation tool to 600 domestic and international sales people. The software vendor had provided only minimal software documentation and did not have any training capability.

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