Can Pinterest Help Your Business? Or Is It Just Messing Around?

Yes.

Pinterest, one in a long line of new social media platforms, is seen by some as a fantastic gateway to driving traffic to other web sites, and therefore, ostensibly, some business.  It is seen by others as another in a long line of colossal, self-indulgent time-wasters on the web.  Hey, you kids!  You’re both right! 

Like with all social media, don’t blame the tool for the quality of the content its users post.  As we are still in the infancy of social media, let us indulge in the frivolous for a while.  Indeed, it is, and has been necessary, to put fun, goofy stuff on the web to encourage more users. Twenty years ago, those of us with corporate jobs were adept at using a computer, but most other working people were not.  Now, 2012, everybody’s grandmother is playing Angry Birds online.

But social media sites like Facebook, and now, to an extent, Pinterest, attract many of the casual web users.  They come for the fun, but many of them stay for the shopping.

And this is where Pinterest shines, if your business sells anything that can be attractively or interestingly turned into a graphic image.  You post a cool image.  Everybody on Pinterest can see it.  Many of them click on it to get a bigger version of the image.  Many of them then click on the link which will direct them to your site, or wherever you got the image from.  Then, many of them pin it on their own page, thus giving their seal of approval to your product.  People trust their friends more than advertisers, so they click on the image, too.  Pinterest has driven more traffic than Google in the past several months.  Like, way more traffic.

But the age-old question on the web is, does the traffic turn into revenue?  That’s up to the individual business, of course.  Pinterest will get the interested people to your site, but you still gotta give them something they want to buy!  That’s a whole other can o’ beans.

For businesses that do not provide tangible products that lend themselves to graphic representation, Pinterest is not right for your business.  Might be great fun for you, personally.  But not your business.  Don’t post pictures of your gas station, because no one online cares about it until they actually need gas.

But for artists, photographers, jewelry, real estate, music, food, collectors, automobiles & boats, and about a zillion other businesses, I think Pinterest is a no-brainer addition to your social media mix.

— Chuck Dennis

Leave a Reply

%d bloggers like this: