I recently read an interesting article titled Engagement Energy: 10 Ways to Power Up Sales and Marketing to Capture Attention and Drive Action, that looks at engagement as “activating the brain” of the desired target. This is based on psychology and neuro-science – but sounds like smart, externally focused marketing to me! MyTop 5 of their [...]
I recently read an fascinating post on Fast Company’s Expert Blog, called Experience is the Next Frontier in Marketing, by Jacob Braude. This post talks about “experience” – i.e. physical world experience – influencing how one perceives and takes in information. I see interesting implications for the delivery of marketing messages. Organizations frequently talk about [...]
Your competitor’s claims have caught your prospect’s eye. Here are 5 ponts to consider to avoid an “us vs. them” approach. http://ow.ly/aosZ9
March 24, 2012 – 11:45 AM
Please check out Knowledgence’s new Google+ page! We’d love to connect with you there http://ow.ly/9Qy3f
No, you are not outwardly seeking clients with voices in their head. The voices that you want your prospects to hear are those of your satisfied customers! The single most effective marketing and sales tool you can have is a sincere message from a satisfied client or customer, singing your praises. For this reason, it is [...]
March 12, 2012 – 11:19 AM
An important shift that I’m seeing more frequently is tailoring marketing content by persona. Seems like a no-brainer: focus on the “who” of your customers to be able to address them directly in their voice, about their concerns. My experience has been that most B2B companies understand that is what they should do, but the pull of [...]
March 11, 2012 – 11:26 PM
We normally try to steer clear of political hot buttons on this business blog, and will make every attempt to do so here, as well. What I want to focus on is the amazing reach of a single idea, and and how that idea quickly splintered into reactions and investigations and rumor and innuendo and [...]
Yes. Pinterest, one in a long line of new social media platforms, is seen by some as a fantastic gateway to driving traffic to other web sites, and therefore, ostensibly, some business. It is seen by others as another in a long line of colossal, self-indulgent time-wasters on the web. Hey, you kids! You’re both right! [...]
February 17, 2012 – 12:48 PM
We have all received sales letters that bore us to tears. The writer goes on and on about themselves and/or their company’s wide range of products and services. If we actually read these things all the way through, are we then motivated to buy anything? Not really. If your child is a little thirsty, you [...]
February 6, 2012 – 6:37 PM
We’ve been saying this for years… one size never fits all. Identify the BEST customers for your business, and knock yourself out trying to astound them with your service. Don’t Grow Your Business With Bad Customers www.inc.com Take the time to discover which customers add the most value to your business.
