Are You Experienced?

I recently read an fascinating post on Fast Company’s Expert Blog, called Experience is the Next Frontier in Marketing, by Jacob Braude.

This post talks about “experience” – i.e. physical world experience – influencing how one perceives and takes in information.

I see interesting implications for the delivery of marketing messages.  Organizations frequently talk about a creating the right “customer experience.”  So what if we tap into what the brain has already experienced- the impressions humans have of things – with the understanding that our brain uses those previous experiences to filter and make sense of all that we discover or is presented to us.

Opens up an intriguing arena for marketing in the future.  Read Mr. Braude’s article, and let me know what you think.

 

Lisa Dennis

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