Apple – A Company that “Gets” Its Customers

While we are not currently Mac or iPod or iPhone users, we have a lot of respect for companies that focus on their customers, and inspire loyalty from them. 

Fellow blogger Rich McIver, in his blog InsideCRM, writes about this in his entry 12 Effective Strategies Apple Uses to Create Loyal CustomersHe discusses some of the techniques used by Apple to create customer evangelists.

    — Chuck Dennis

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