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Session Title: The Seven Sins of Marketing and Sales Speaker: Lisa Dennis, President, Knowledgence Associates Session Abstract: How can marketing improve demand generation? What is true sales effectiveness? Often these two activities happen as largely separate activities – both focused on the customer, but frequently not in an integrated fashion. To turn it around requires organizations to readjust both attitude and commitment to continual listening, learning and development in service of actually solving customer problems. Both marketing and sales share equal responsibility for that goal. But sometimes the “practice” of selling often gets in the way, and marketing isn’t integrated appropriately into sales efforts to help drive truly targeted demand generation. Do you know what sins your marketing and sales teams are committing that may be leaving revenue on the table? This session presents the most critical elements necessary to achieve revenue growth and profitability, while explaining the seven most frequent mistakes made by sales and marketing organizations today. These seven sins come from analyzing and working with a broad range of companies over the past twenty years: You will learn:
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